A Guide to the Best Facebook Ads (updated for 2021)
Facebook ad design is an art that shouldn’t be taken lightly.
Yes, it’s easy enough to pull something together yourself, but do you know how to make it engage your audience? Do you know how to capture their attention and stop them dead in their scroll?
In a world where adverts pop out all over the place, how do you make yourself stand out from the competition?
You need to consider all angles, from the audience and their buying habits to photos, your messaging, where they are in the buying cycle, and more.
In this post, we’re going to explore the different types of Facebook ad ideas and how they can help you achieve your business engagement goals.
1. Facebook Graphic Ads
Graphics play a hugely important role in the advertising industry. It is a well-known fact that audiences engage with visuals better than they do with text.
Graphic designs work on visual communication, drawing buyers in with typography, illustrations, photography, and iconography. These skills are used to create eye-catching designs that work to boost audience engagement.
With Facebook ads especially, graphic design can help your business stand out. With thousands of adverts posted every day, you need unique visuals to get your products, services, and ideas noticed.
The best Facebook ads use visual content to encourage site traffic. An ad that contains more than 20% of text will lose audience interest and your site engagement will drop as a result.
Recently Facebook removed their 20% rule and now allows ads with more than 20% text to run normally, but savvy advertisers are still weary of the idea of running ads with TOO much text to image ratio.
We’ve developed a Facebook Ad Text Checker for you to review your ads since Facebook has removed theirs.
Graphically designed adverts can also be more personalized. At NLC, we make sure you work closely with one of our designers to create a tailored advert that works for you.
A graphic design professional can help you select the right image with appropriate dimensions and concoct unique illustrations and logos based on your specific requirements.
The best graphics tend to make use of bright colors, slogans, and exciting images. These elements are used to appeal to the emotions and intellect of the intended target audience.
Tips for Choosing Graphics
- Include engaging images and unique designs.
- Use bright colors and catchy ad copy.
- Think about image quality and sizing.
- Utilize paid or free stock photography accounts (images are included with your NLC subscription)
- Consider where the prospect is in their buying cycle.
- Explore different design ideas with the help of a professional.
2. Facebook Video Ads
While still images work better than text, video visuals take advertising one step further. Videos are growing in popularity, so jump on the wagon while it’s rolling.
Whether you’re selling products, services, or even just ideas, video content undoubtably makes for the best Facebook ads.
A video will catch the eye of interested audiences and if it’s well-made, will encourage them to view your site.
At NLC, we specialize in social media video content and are one of the only services to offer unlimited motion graphic design.
The Benefits of Video Ads
Videos are a great way to pack a decent amount of content into one small package. They tell their own story, showing your audience what you can offer them rather than simply telling them.
Overly worded posts or ads could potentially bore readers and causing them to loose interest and drop off. With video advertising, however, you can share the same content with users in the most engaging possible.
On Facebook, videos automatically start playing without users having to click on anything. This means they are less likely to scroll past it as they are already hooked by the time they scroll down to the video. Because of this, videos do particularly well amongst mobile users.
Videos also encourage social shares and build credibility. The more a video is shared, the stronger your audience engagement will become. Search engines also love a video posts which boosts your chances of getting found even more.
Top Tips for Facebook Video Ads
- Keep video adverts short and snappy.
- Use bold heading and colorful images.
- Add music or voiceover for auditory appeal.
- Explore different Facebook video ads examples.
- Keep videos mobile friendly.
- Speak to the prospects pain points & challenges
3. Facebook Carousel Ads
Carousel adverts allow you to feature multiple products and services all in one advert.
They allow you to showcase between two and ten images or videos per ad, all with external links embedded.
This type of advert can also allow you to display text, headlines, and a call to action. You can also choose to add a link to your website which is always a good idea.
For busy people who take five minutes to quickly scroll through Facebook, a carousel ad is a great way for you to capture their attention and show them the range of things you have to offer.
The Benefits of Carousel Ads
Carousel ads allow you to feature multiple products, services, and ideas. With additional links included, users are given more options to click through to external pages.
This type of advert is particularly good for showcasing an event or series of events. You can use the advert structure to put in images and information about dates, times, locations, and more.
Much like video content, carousel adverts are a great way to tell your brand story. They allow you to pair together both visuals and text in an engaging way.
Also, carousel ads are a great way to showcase client testimonials.
PRO TIP: These ads can also be formatted for Facebook and Instagram Stories as we as contain videos.
Top Tips for Facebook Carousel Ads
- Think about which image or video to place first.
- Do include links to products and your site.
- Ask a professional for advice on graphics and design.
- Check out Facebook carousel ad examples.
4. Facebook Story Ads
Facebook story ads allow you to deliver content in a full screen, immersive experience. Stories use elements of text, imagery, videos, and carousels, delivering a short but sweet message.
Advertising through stories has proven to be a successful method. Humans love stories and this is just another way to tell a story, with a specific target of course.
Story ads pop up in between other content on the news feed. They also appear at the top of the news feed and users can click on stories that interest them.
On Facebook, this type of ad can contain a time progression bar, your profile photo, a scrolling option, a pause button, and the opportunity to include a call to action. This platform is also available on Instagram.
The Benefits of Story Ads
Stories are arguably the most affordable way to advertise your business.
They also boast the unique “swipe up feature” making stories one of the easiest ways for a customer to take the next step.
The combination of affordability with the low barrier of entry call to action alone makes stories a powerful tool.
Stories are also a great tool to raise brand awareness.
They increase the discoverable nature of your business by offering a quick way to share what you offer with your audience.
When people are interested in your business, they are likely to become your customers.
Stories give those people a quick and easy way to view your products and services and click through to your site.
A story is also a great way of showcasing yourself and this helps to build authenticity. If people believe in your business, they are more likely to buy from you.
Top Tips for Facebook Story Ads
- Use bold images and slogans.
- Include a call to action.
- Create a believable story.
- Check out Instagram story ad examples.
To Sum It All Up...
Facebook advertising can be challenging, so knowing how to do it right is important.
While you can do some of it yourself, seeking professional aid will ensure that you get the best out of your advertising experience.
You might be someone who wonders if Facebook ads ever really work. Or maybe you already have knowledge on the best Facebook ads to try.
If so, the answer is yes they do work! They can have an amazing effect on audience engagement and sales, but they need to be handled correctly.
- Always think about what your business is offering.
- Think about your target audience and their interests.
- Have some design ideas ready.
- Take a look at successful Facebook ad examples.
- Seek advice from a professional.
- Include website links and Calls to Action.
- Reduce text in favor of visuals.
- Use exciting images and slogans.
Looking to Have ALL of your Graphic & Video Needs Filled?
After years in the design world, we noticed the problems that business owners and agencies face when looking to get great designs and hire the perfect designer for the job.
Solving those problems is what led us to the formation of No Limit Creatives. By offering unlimited design at one low flat monthly rate we cut out nearly every problem that business owners face when looking for design & designers.
If you are looking for graphic design or motion graphics we hope that you would give us the chance to earn your business.