Feeling Stuck? Try These Proven Ad Ideas & Marketing Strategies

Feeling Stuck? Here Are Proven Ad Ideas & Marketing Strategies

Advertising to Different Audience Types

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If you’ve ever struggled with figuring out what types of ads to request, then this post is for you.

In it, we’ll discuss 3 different audiences you can target, the types of messaging each audience segment needs to hear to move them through the purchasing cycle, and examples of that content.

The goal of this post is to give you ideas for ads, based on proven strategies. Let’s get into it!

The 3 Buckets of Audiences

The first point we need to understand is that your customers fit into 3 buckets. Cold, warm, and hot audiences. 

To keep it simple;

Cold audiences are people who have never heard about you.

Warm audiences have had some interaction with you in the past. That interaction could have been visiting your site, or engaging with you on social media for example. 

Hot audiences have had multiple interactions with you. These audience members could have been to key pages multiple times (like your pricing page), added a product to their cart, or engaged with multiple social media posts. 

Each one of these audience segments is in a different part of the buying cycle and therefore they need to hear different types of messages. 

 

Why Do Different Audiences Require Different Messaging?

For example, people who have never heard about you (cold audiences) require the most amount of education before they are primed to purchase. 

Think of it like dating. You wouldn’t ask someone to marry you on the first date. You would spend time getting to know them, and them getting to know you before you pop the question. (the “buy now” in this case)

Cold audiences are first dates. They care about getting to know who you are, why you do what you do, why you’re different, how you solve their problems, etc. 

Problem & Solution Awareness Messaging

You could also think about it in terms of problem and solution awareness. On the cold side, you have people who don’t even know they have a problem AND they don’t know that a solution exists. 

On the opposite end, you have hot audiences. People who fit into this bucket know that they have a problem and they know that your solution exists to solve that problem. They require the least amount of education and you pretty much just need to present the product, the price, and get out of their way. 

In between the two you have people who know they have a problem, but they either don’t know how to solve it or they don’t know that a solution exists. Those people are your warm audiences. 

Okay, now that we have a high-level understanding of how audience buckets work and why they require different messaging, let’s give you some ideas for ads that you can use for each audience. 

For each of these ideas, reference the above explanations to make the correlation between the types of content we are suggesting and how it relates to the messaging that the audience type needs to hear.

Cold Audiences

  • Lead generator content – webinars, case studies, listicles, white papers, etc.

  • Brand story – who you are, why you do what you do, how you solve their problems. 

  • Tips and tricks – how to content that positions you as an expert

  • Industry secrets – common misconceptions within your specific industry and why you’re the best choice

  • Benefits of your product or service

  • Playoff their anxieties – maybe your customers deal with trust issues, show them you won’t leave them high and dry.
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Warm Audiences

  • How you solve their pain points – maybe you serve small business owners that are doing a million things at once. Tell them and show them how you can take some of that work off their plate.

  • Claims – what your product or service gets the consumer

  • Testimonials 

  • Proof
warm Audience Ads no limit creatives

Hot Audiences

  • Discounts and deals

  • Special offers

  • Future pacing – imagine your life after you use this product or service.

Let's Get to It!

Okay, you’re now well on your way to requesting ads that have been proven to work. This is the stuff that marketing gurus spend years and bundles of money to figure out. As you can see, it’s not as simple as asking people to buy your product. 

First, you need to decide which audiences you need to run ads to. Then you can choose some ad themes from the above list. Finally, request your ads and run them on the ad platform of your choice.

Pro Tip

It is important to have multiple variations of ad creatives (the actual ad) and ad copy (the text that accompanies the ad). Often you’ll find that what you thought was going to be the best performing ad won’t perform as well as another variation. 

For example, if you request a cold ad with the brand story theme, you could request a 15-second video for Instagram and Facebook stories, a graphic carousel with your story broken up into multiple slides to run as a carousel ad, and a 1-minute video to use on YouTube and social media feeds.

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How to Hire a Great Graphic Designer (2020 Guide)

How to Hire A great Graphic Designer No Limit Creatives

How to Hire a Great Graphic Designer (Updated 2021 Guide)

How to Hire A great Graphic Designer No Limit Creatives
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We live in a world where we are bombarded with images and videos. Be it print or digital, they are literally everywhere. It can be quite overwhelming when you stop to think about it. (stop thinking about it, you’re going to overwhelm yourself!) 

Speaking specifically to advertising, most Americans are exposed to 4k -10k ads every single day!

That’s not even taking to account how much organic content and branding we come into contact with each day. 

Creating your branding and advertising, so they break through all the noise, and communicate your message clearly, can be a daunting task.

That is why businesses NEED a GREAT designer at their fingertips.

Yes, that means hiring someone who can do more than use a clone stamp tool, apply textures, or add text to your graphics. And that probably means someone other than yourself!

In this article, you’ll find out exactly how to hire a graphic designer for your business.

What You'll Discover:

  • The different types of graphic design 

  • How to prepare the scope of work and your brand guide

  • The right questions to ask in an interview

  • Ideal skill sets designers must have 

  • How to prepare your budget 

  • & More

What are the Main Types of Graphic Design?

The type of graphic design you are looking for is an important first step to understand since the term “graphic designer” is just an umbrella term for many design styles. 

For example, a designer that specializes in advertising might not be good for a project focused on packaging design. So, if you’re able to determine which type of design you need, you can narrow your requirements and ultimately make a better hiring decision.  

Below are a few types of design that are commonly practiced by designers today.

Brand Identity

  • What is brand identity?
    Every business has its own story to tell. It’s the job of the brand identity designer to convey this story at first glance.

     

  • What is the goal of brand identity design?
    This design style combines two elements – design and strategy. In the design aspect, you’ll find elements like logo, typography, and color scheme. Under the strategy portion, you’ll find the REASON why the designer chose the look and feel that they did.

     

  • Why is brand identity important?
    People are going to think something about your business no matter what. It is the brand identity that tells them the RIGHT story. It controls the conversation so to speak. A good branding designer will possess the right mixture of creativity with both advertising and psychology knowledge. 
company branding unlimited graphic design no limit creatives

UI Design

  • What is UI design?
    UI design, or user interface design focuses on creating designs that combine aesthetic appeal with functionality for desktop, mobile, and web applications.

     

  • What is the goal of user interface design?
    The designers in this practice will provide the look and feel of the asset so that the UI developers can turn those  into a fully functioning product.

     

  • Why is UI design important?
    UI design is important because it has to do with the look and feel of your application. Without a good-looking app, your time, effort, and money, could all go to waste. 

 

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Publication Design

  • What is publication design?
    Publication design has to do with the overall layout of Books, newspapers, newsletters, magazines, and other publications.

     

  • What is the goal of publication design?
    Those who practice publication design are responsible for putting together images and text in a visually appealing way.
  • Why is publication design important?
    Without good design for your publication you could run the risk of loosing readers. 

Packaging Design

  • What is packaging design?
    This design type is focused on how a product is represented in the marketplace.

     

  • What is the goal of packaging design?
    The goal of great packaging is to grab attention and make an impact on potential buyers while maintaining maximum efficiency in terms of logistics.

     

  • Why is packaging important?
    Packaging design is arguably one of the most important elements in presenting your product. It needs to be both functional, eye catching, and present your branding & messaging clearly. It is ultimately a billboard for your product, and it lives inside your customers home. A billboard in their home – that is powerful if done right. 

Motion Graphic Design

  • What is motion graphic design?
    As the name suggests, this design type is all about graphics… in motion. These assets include animations and videos that can be used online, on TV, or in films.

     

  • What is the goal of motion graphic design?
    Depending on your goal, the goal of your motion graphics could change. If your goal is to sell products then your motion graphic ad would reflect that. However, in a general sense, the goal of motion graphics is to tell a story in an engaging way.
  • Why is motion graphic design important?
    As consumer come into contact with more and more content each day, motion graphics can be a way to break through the noise, and prove that you are ahead of the competition. 
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Environmental Design

  • What is environmental design?
    Environmental design is a multidisciplinary skill set that utilizes different practices such as graphic design, interior, landscape, and industrial design. Wall murals, signage, office spaces, and retail store interiors are just some examples where this design type is used.

     

  • What is the goal of environmental design?
    The goal of this design style is to create an “atmosphere” around your brand or company. It has to do with the overall experience someone has when they come into contact with your business.
  • Why is environmental design important?
    If you’ve ever been somewhere that just “felt” a certain way, then you know the importance of environmental design. 

Preparing the Scope of the Project and Your Brand Guide

Have you ever said something along the lines of “I don’t know what I want but I know what I like when I see it?” Well… most of the time that’s just not good enough. 

When creating the scope of a project, there are two words that you need to remember: be and specific

DON’T WORRY. This doesn’t mean that you have to be creative. You just need to be able to describe thoroughly what you would like to see in the design.

A good designer will be able to provide clarity and improve your vision for the project.

Don’t be afraid to have brainstorming sessions with your designer either. He or She should be able to have open discussions with the intent of landing on a design that you love, that works, and that makes use of their expert knowledge. 

Aside from the scope, your brand guide is also important to have ready when choosing candidates. 

Why is a brand guide important you ask? Well, a brand guide will give potential designers an understanding of your company’s brand identity, values, purpose, and more. 

It is important that they understand your target customer, your messaging, and all the ins and outs of what you represent so that they can create designs that align with your company. 

Having all of this information readily available will make the design process much more effective and greatly reduce the back and forth between you and the designer.

A good designer will be flexible and creative enough to convey the message you want to get across while using their expertise in their specific design style. 

If you don’t have a brand guide yet and you’re looking to create one with the designer you’re looking to hire, be sure to provide the following information:

Basic Elements of a Brand Identity

  • Mission and vision of your company

  • The target audience of your business

  • Customer profiles or personas 

  • The personality of your brand

  • The Values of your company

Ultimately, the scope of a project and a brand guide will give you a clear vision of what kind of designer (or designers) you need. 

Shortlist designers that have works that are relevant to the goals of the project and most importantly, to the audience of your business. 

When looking for candidates be sure to not only look at their skills, experiences, and portfolio but also their characteristics. We’ll get into this in the next section.

What are the Character Traits of Great Graphic Designers?

So you’ve reviewed and shortlisted applications. Now it’s time to learn more about your candidates. After all, aside from the impressive skills and experiences they have, their attitude towards work is still a very important factor. 

Graphic designer interview questions you can ask:

  1. What are your strengths and weaknesses as a designer? 

  2. Tell me about a project you are most proud of and the process you went through to achieve it.

  3. When you’re working on a project, how do you keep yourself inspired? 

  4. Where do you get your design inspirations from?

  5. How do you handle tight deadlines? 

  6. How quickly are you to communicate with your clients? 

  7. Tell me about your work ethic.

  8. What are your favorite types of designs to create?

What are the Ideal Skills of a Graphic Designer?

Just like any job, there are essential skills that a graphic designer must-have whether that designer is a freelancer, works in-house, or works with a design company assigned to your project. 

Look out for the following technical and non-technical skills when you’re screening applications.

The technical skills of graphic designers include the following:

  • Well adept in Adobe Photoshop, Illustrator, and/or InDesign

  • Basic knowledge of HTML

  • Knowledge of typography 

  • Knows the design principles

  • Able to ideate original concepts 

  • Knowledgeable in branding 

  • Knowledgeable in printing – digital and offset

The non-technical skills of graphic designers are:

  • Creativity

  • Pro-activeness

  • Effective communication

  • Able to strategize 

  • Able to provide solutions to challenges

  • Self-starter

How Much Does a Graphic Designer Cost?

As we mentioned before, the term “graphic designer” is really a catch all for loads of design specialties. However, in an effort to provide a ballpark estimate on how much graphic designers cost in 2020, we looked at the latest studies from companies like these which found that the average hourly rate for a graphic designer ranges from $65 – $150 / hour

Your budget will be based on a few factors – the scope of your project, the level of experience of the designer, and the competitive rates in the market at the time. 

Without a doubt, more experienced designers will charge higher rates. But, always remember that you can’t compromise the quality of your design just to save a few dollars. In the long run, it is usually more expensive to hire an amateur as they say. 

Really, you have four options when hiring designers:

  1. Hire a freelance designer

  2. Hire an in house designer

  3. Work with a design agency

  4. Work with an unlimited design company

Wondering which is right for you? Don’t worry, we got ya covered. Here are the pros and cons of both. 

How to Hire A Reliable Graphic Designer No Limit Creatives

The Pros and Cons of Hiring Freelance Designers

Pros

  • Competitive rates
  • Access to a large talent pool
  • You pick the person for the job

Cons

  • Time intensive hiring process
  • Higher likelihood of flakiness or being unresponsive
  • Usually, the work is not guaranteed 
  • Could become pricey
How to Hire A Reliable Graphic Designer No Limit Creatives

The Pros and Cons of Hiring an In-house Designer

Pros

  • Quick access
  • The high volume of work 
  • Guaranteed rates based on what you negotiate

Cons

  • Most expensive option
  • Small talent pool
How to Hire A Reliable Graphic Designer No Limit Creatives

The Pros and Cons of Working with Graphic Design Agencies

Pros

  • Higher likelihood of them standing behind their product
  • Usually highly communicative & willing to work with you
  • Vetted designers
  • Time savings 

Cons

  • Higher costs
  • Small talent pools
How to Hire A Reliable Graphic Designer No Limit Creatives

The Pros and Cons of Working with an Unlimited Design Company

Pros

  • Very cost-effective
  • The high volume of work
  • Stand behind their product
  • Highly communicative
  • Access to a large talent pool
  • Vetted designers
  • Flat monthly rate 

Cons

  • The designers are remote

Great Graphic Designers at a Flat Rate

Hiring a great graphic artist takes time, resources, and careful consideration as they are a vital part of your company’s success. 

After years in the design world, we noticed the problems that business owners and agencies face when looking to get great designs and hire the perfect designer for the job. 

Solving those problems is what led us to the formation of No Limit Creatives. By offering unlimited design at one low flat monthly rate we cut out nearly every problem that business owners face when looking for design & designers. 

If you are looking for graphic design or motion graphics we hope that you would give us the chance to earn your business. 

 

Ready to Get Started?

Sign up Now and Enjoy a 14-Day Risk-Free Trial.

Our service helps thousands of brands each and every day. Need new facebook ads? Starting a new brand and need a new logo design? Have a new product and need a video to showcase its awesomeness? We’ve got you covered. 

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Marketing Your Business Today (2020 Guide)

Business Marketing 2020

Marketing Your Business Today (2020)

How to Generate New Income, Reduce Overhead, and Thrive During an Economic Downturn

From start-ups to corporations, every businesses should have a concrete plan to thrive in their industry.

Chances are at the start of 2020, or leading up to it if you were really on the ball, you had a bunch of ideas about how this year was going to be better than your last. Well, fast forward 4 months into it and those plans probably went flying out the window.  

As we know, the world is currently facing a crisis due to the COVID-19 pandemic. Businesses in all kinds of industries are affected and at this point, the plans you have made at the start of the year don’t matter anymore.

However, as time goes by, businesses like yours and consumers will learn to adapt. 

Now, it’s up to you to adapt and adapt quickly. With this post we hope to help you achieve that adaptation by showing you ways to reduce your costs and generate new income using marketing that is both effective and affordable.

1. Reach Out to Your Existing Customers

Do not, I repeat, do NOT go around looking for new business with out first looking at the leads and customers that you already have available to you. They are your lowest hanging fruit and by far the most effective and affordable way to drum up new business. But, if you haven’t reached out to them for a while, it might feel daunting. You may be wondering how to start the conversation up again without coming off as needy or salesey, or just plain ol’ weird.

The good news is there are a lot of ways you can do this easily without sounding awkward and uncomfortable.  

  • Just be a good person. Reaching out from the goodness of your heart with an email or phone call can go a LONG way. Express a genuine interest and concern for your client. Ask them things like how they are doing during these times, do they need help with anything, is there anything you can do for them, etc. After-all these people have given you their vote of confidence with their hard earned dollar, the least you can do is express an interest and offer your support like they have supported you. 
  • Ask for their feedback. Another way to begin the conversation is to request their feedback regarding your products or services. Doing this makes them feel valued and important. Plus there is a chance that they will check on your brand again. Reviews are a crucial part to any business so this is a win win. 

  • Ask for referrals – I wouldn’t suggest just hitting your customers up for the first time ever or for the first time in a while and say “Hey, know anyone that needs my stuff?” That’s probably not going to work out too well for you in the long run, or the short run. BUT, after you’ve started the conversation there is no shame in mentioning that you could use some more business and asking if they know anyone that could benefit from what you have to offer. You might even be able to offer them a commission or referral fee if it makes sense. 

  • An exclusive treat for your best clients or customers – how can we forget them? Thank them for their continuous support with loyalty programs. This way you do not only increase your sales, you are also building more loyalty among them and improving your retention rate. Offering a special rate on your products or services is one example you can start with.

2. Be socially responsible

How is your social responsibility doing? What does social responsibility even mean? According to this survey, consumers are drawn to socially responsible companies, those that show commitment to fulfilling their civc duty by aiding in betterment of society. It’s no shocker that social responsibility plays a big part in consumers purchasing decisions but companies have been slow to the race. This can be a major differentiator and a way to build and retain your customer base

In our current situation, how will you rise to the challenge? Here are a few ideas that you might want to consider.

  • Start with the people inside your organization – your employees. In this stressful time, advocating for mental wellness and employee safety is already a big step. Being as flexible and understanding as possible can go a long way in empowering your team to dig in their heels and perform to the best of their ability. 
  • If your business provides essential goods or services, it would be nice to reassure your customers and clients on how you will be functioning with the safety in mind of both parties involved – your employee and your customer. 
  • Lastly, no matter how big or small a donation is, it is still helpful for those in need. It doesn’t always have to be monetary, you can also donate necessities like food or materials to organizations that are working for the greater good. Keep in mind that there is never a lack of need out in the world and filling those gaps as a company could have a lasting impact not only on the lives of those you serve, but also on the health of your business. 

3. Get the most out of your budget with social media ads

All social media networks provide advertising options, but that doesn’t mean you have to be everywhere. Focus on where you think your audience is more frequent and active. 

The downright beauty of social media ads is that they are basically the most affordable form of advertising that we have access to in the modern world. But don’t let their affordablity distract you. It is important to have all of your ducks in a row before you start advertising. Remember, it is the ads job to get people to take the first step, then it’s your websites job to get them to convert.

Here are a few things to have together before you advertise 

  • Make sure your tracking is setup and working properly (form submissions, phone calls, chats, etc.)
  • Have a clear understanding of who your target customers are, what their pain points are, how you solve them, and how they can benefit from what you’re selling
  • Make sure you can find those customers on the platform that you are advertising on
  • Have ads with specific messaging for each customer profile and for each stage of the funnel (cold – never heard about your, warm – engaged with you in some way, hot – almost ready to purchase or existing customer)

Once the groundwork is set, here comes the fun part – the creation of your actual ad. Will it be a photo, a video, or a story ad? To make your decisions easier, keep in mind which part of the marketing funnel your audience is in. If you want to target a new audience, they are in the awareness stage so your messaging must focus on that. 

When it comes to retargeting your customers or clients that haven’t engaged with you for a long time, Facebook allows you to create a custom audience based on your existing email list, website traffic, and engagements on Facebook and Instagram, and then create an ad specifically for them. In your copy, you can include messaging like “We’re thinking of you!” or “We miss you!”. Next, use an eye-catching visual and to entice them more, you can offer them a discount for coming back. 

It may be worth it to hire a marketing professional to ensure your marketing campaigns are setup, running, and optimized to their fullest potential. 

4. Rebranding

A brand reflects how your clients or customers see or experience your products and services. Good branding creates trust and credibility. However, this doesn’t mean that you have to stick to it forever. Even successful brands sometimes change due to varying reasons – most commonly during a crisis. After all, in business, it’s the adaptable that survive

Now may be the time to take a hard look at your brand and identify any areas of opportunity. Using downtime to update any assets that are not communicating the proper message will allow you to get a jump start when things begin to pick back up. This article will guide you through the elements of a brand. Taking time to step out of your business and view it from your customers perspective will give you a fresh take on what the first impression of your business is like.  

5. Optimize your processes

Have you ever taken a hard look at your sales funnel? Do you even know what a sales funnel is? How long has it been since you’ve navigated your business from your customers perspective? 

These are important questions that can provide invaluable answers to your business. 

Pretend you are a potential customer interacting with your business for the first time on all of the outlets that that interaction can take place. Your website, your business listings (yelp, google maps, etc.) social channels, phone calls, emails, for example. Is there anything that you can make better in that interaction? Are any of your web pages slow? Are your social channels updated with the latest information about your business or are they more of just an afterthought? Do you have any un-responded to reviews? Is your phone etiquette up to par? 

As you pin those items down, more opportunities will open for you to engage with your clients and customers on a personal level, grow your brand, and ultimately make a profit.

The affordable and effective creative marketing help you need

With all the other brands and news updates that you need to compete with today, you need to get people to pay attention to what you have to say. But how can you get the attention of your target audience? We hope that this article sparked some ideas on how you can reduce your overhead and generate new income during this economic downturn. 

If you are interested in applying some of the above ideas and design work plays a part in them, we hope that you’d consider us for the job. Everyday we create designs assets, both graphic and video, for thousands of brands across the globe and we do so at a flat monthly rate. Our pricing model and process makes it simple and affordable for business owners like yourself to get exactly what you need to thrive. 

We have unique packages available to suit your needs wherever you are in your business. Click here to view our pricing or to speak with us about your specific needs schedule a call with us here 

business marketing in 2020 generate income in economic downturn no limit creatives
business marketing in 2020 generate income in economic downturn no limit creatives