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In our first-ever art show, our team has designed their best work across all media platforms. Check out some of the pieces they created.Continue reading
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For Women’s Month, we’re Highlighting the Powerful Women who Help Run Our Company Every Single Day. Can Someone Say, Girl Power?!Continue reading
Wondering How to Create a Brand Style Guide? Looking for Inspiration for Creating Your Own? This Simple (thorough) Guide Will Teach You How!Continue reading
Amazon is a crowded market place, there is no way around it. But, there is still MASSIVE opportunity IF you properly position, market, and advertise your store. This guide will show you how to use each of the amazon ad placements & how to create a marketing strategy to grow your sales.Continue reading
Looking for inspiration for your next Facebook ad? Wondering what works and what doesn’t work for ALL of the different ad placements you can take advantage of? This simple but in depth guide will give you the answers you’re looking for.Continue reading
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If you’ve ever struggled with figuring out what types of ads to request, then this post is for you.
In it, we’ll discuss 3 different audiences you can target, the types of messaging each audience segment needs to hear to move them through the purchasing cycle, and examples of that content.
The goal of this post is to give you ideas for ads, based on proven strategies. Let’s get into it!
The first point we need to understand is that your customers fit into 3 buckets. Cold, warm, and hot audiences.
To keep it simple;
Cold audiences are people who have never heard about you.
Warm audiences have had some interaction with you in the past. That interaction could have been visiting your site, or engaging with you on social media for example.
Hot audiences have had multiple interactions with you. These audience members could have been to key pages multiple times (like your pricing page), added a product to their cart, or engaged with multiple social media posts.
Each one of these audience segments is in a different part of the buying cycle and therefore they need to hear different types of messages.
For example, people who have never heard about you (cold audiences) require the most amount of education before they are primed to purchase.
Think of it like dating. You wouldn’t ask someone to marry you on the first date. You would spend time getting to know them, and them getting to know you before you pop the question. (the “buy now” in this case)
Cold audiences are first dates. They care about getting to know who you are, why you do what you do, why you’re different, how you solve their problems, etc.
You could also think about it in terms of problem and solution awareness. On the cold side, you have people who don’t even know they have a problem AND they don’t know that a solution exists.
On the opposite end, you have hot audiences. People who fit into this bucket know that they have a problem and they know that your solution exists to solve that problem. They require the least amount of education and you pretty much just need to present the product, the price, and get out of their way.
In between the two you have people who know they have a problem, but they either don’t know how to solve it or they don’t know that a solution exists. Those people are your warm audiences.
Okay, now that we have a high-level understanding of how audience buckets work and why they require different messaging, let’s give you some ideas for ads that you can use for each audience.
For each of these ideas, reference the above explanations to make the correlation between the types of content we are suggesting and how it relates to the messaging that the audience type needs to hear.
Okay, you’re now well on your way to requesting ads that have been proven to work. This is the stuff that marketing gurus spend years and bundles of money to figure out. As you can see, it’s not as simple as asking people to buy your product.
First, you need to decide which audiences you need to run ads to. Then you can choose some ad themes from the above list. Finally, request your ads and run them on the ad platform of your choice.
It is important to have multiple variations of ad creatives (the actual ad) and ad copy (the text that accompanies the ad). Often you’ll find that what you thought was going to be the best performing ad won’t perform as well as another variation.
For example, if you request a cold ad with the brand story theme, you could request a 15-second video for Instagram and Facebook stories, a graphic carousel with your story broken up into multiple slides to run as a carousel ad, and a 1-minute video to use on YouTube and social media feeds.
We live in a world where we are bombarded with images and videos. Be it print or digital, they are literally everywhere. It can be quite overwhelming when you stop to think about it. (stop thinking about it, you’re going to overwhelm yourself!)
Speaking specifically to advertising, most Americans are exposed to 4k -10k ads every single day!
That’s not even taking to account how much organic content and branding we come into contact with each day.
Creating your branding and advertising, so they break through all the noise, and communicate your message clearly, can be a daunting task.
That is why businesses NEED a GREAT designer at their fingertips.
Yes, that means hiring someone who can do more than use a clone stamp tool, apply textures, or add text to your graphics. And that probably means someone other than yourself!
In this article, you’ll find out exactly how to hire a graphic designer for your business.
The type of graphic design you are looking for is an important first step to understand since the term “graphic designer” is just an umbrella term for many design styles.
For example, a designer that specializes in advertising might not be good for a project focused on packaging design. So, if you’re able to determine which type of design you need, you can narrow your requirements and ultimately make a better hiring decision.
Below are a few types of design that are commonly practiced by designers today.
Have you ever said something along the lines of “I don’t know what I want but I know what I like when I see it?” Well… most of the time that’s just not good enough.
When creating the scope of a project, there are two words that you need to remember: be and specific.
DON’T WORRY. This doesn’t mean that you have to be creative. You just need to be able to describe thoroughly what you would like to see in the design.
A good designer will be able to provide clarity and improve your vision for the project.
Don’t be afraid to have brainstorming sessions with your designer either. He or She should be able to have open discussions with the intent of landing on a design that you love, that works, and that makes use of their expert knowledge.
Aside from the scope, your brand guide is also important to have ready when choosing candidates.
Why is a brand guide important you ask? Well, a brand guide will give potential designers an understanding of your company’s brand identity, values, purpose, and more.
It is important that they understand your target customer, your messaging, and all the ins and outs of what you represent so that they can create designs that align with your company.
Having all of this information readily available will make the design process much more effective and greatly reduce the back and forth between you and the designer.
A good designer will be flexible and creative enough to convey the message you want to get across while using their expertise in their specific design style.
If you don’t have a brand guide yet and you’re looking to create one with the designer you’re looking to hire, be sure to provide the following information:
Ultimately, the scope of a project and a brand guide will give you a clear vision of what kind of designer (or designers) you need.
Shortlist designers that have works that are relevant to the goals of the project and most importantly, to the audience of your business.
When looking for candidates be sure to not only look at their skills, experiences, and portfolio but also their characteristics. We’ll get into this in the next section.
So you’ve reviewed and shortlisted applications. Now it’s time to learn more about your candidates. After all, aside from the impressive skills and experiences they have, their attitude towards work is still a very important factor.
Just like any job, there are essential skills that a graphic designer must-have whether that designer is a freelancer, works in-house, or works with a design company assigned to your project.
Look out for the following technical and non-technical skills when you’re screening applications.
The technical skills of graphic designers include the following:
The non-technical skills of graphic designers are:
As we mentioned before, the term “graphic designer” is really a catch all for loads of design specialties. However, in an effort to provide a ballpark estimate on how much graphic designers cost in 2020, we looked at the latest studies from companies like these which found that the average hourly rate for a graphic designer ranges from $65 – $150 / hour.
Your budget will be based on a few factors – the scope of your project, the level of experience of the designer, and the competitive rates in the market at the time.
Without a doubt, more experienced designers will charge higher rates. But, always remember that you can’t compromise the quality of your design just to save a few dollars. In the long run, it is usually more expensive to hire an amateur as they say.
Really, you have four options when hiring designers:
Wondering which is right for you? Don’t worry, we got ya covered. Here are the pros and cons of both.
The designers are remote
Hiring a great graphic artist takes time, resources, and careful consideration as they are a vital part of your company’s success.
After years in the design world, we noticed the problems that business owners and agencies face when looking to get great designs and hire the perfect designer for the job.
Solving those problems is what led us to the formation of No Limit Creatives. By offering unlimited design at one low flat monthly rate we cut out nearly every problem that business owners face when looking for design & designers.
If you are looking for graphic design or motion graphics we hope that you would give us the chance to earn your business.
How to Generate New Income, Reduce Overhead, and Thrive During an Economic Downturn
From start-ups to corporations, every businesses should have a concrete plan to thrive in their industry.
Chances are at the start of 2020, or leading up to it if you were really on the ball, you had a bunch of ideas about how this year was going to be better than your last. Well, fast forward 4 months into it and those plans probably went flying out the window.
As we know, the world is currently facing a crisis due to the COVID-19 pandemic. Businesses in all kinds of industries are affected and at this point, the plans you have made at the start of the year don’t matter anymore.
However, as time goes by, businesses like yours and consumers will learn to adapt.
Now, it’s up to you to adapt and adapt quickly. With this post we hope to help you achieve that adaptation by showing you ways to reduce your costs and generate new income using marketing that is both effective and affordable.
1. Reach Out to Your Existing Customers
Do not, I repeat, do NOT go around looking for new business with out first looking at the leads and customers that you already have available to you. They are your lowest hanging fruit and by far the most effective and affordable way to drum up new business. But, if you haven’t reached out to them for a while, it might feel daunting. You may be wondering how to start the conversation up again without coming off as needy or salesey, or just plain ol’ weird.
The good news is there are a lot of ways you can do this easily without sounding awkward and uncomfortable.
Ask for their feedback. Another way to begin the conversation is to request their feedback regarding your products or services. Doing this makes them feel valued and important. Plus there is a chance that they will check on your brand again. Reviews are a crucial part to any business so this is a win win.
Ask for referrals – I wouldn’t suggest just hitting your customers up for the first time ever or for the first time in a while and say “Hey, know anyone that needs my stuff?” That’s probably not going to work out too well for you in the long run, or the short run. BUT, after you’ve started the conversation there is no shame in mentioning that you could use some more business and asking if they know anyone that could benefit from what you have to offer. You might even be able to offer them a commission or referral fee if it makes sense.
An exclusive treat for your best clients or customers – how can we forget them? Thank them for their continuous support with loyalty programs. This way you do not only increase your sales, you are also building more loyalty among them and improving your retention rate. Offering a special rate on your products or services is one example you can start with.
2. Be socially responsible
How is your social responsibility doing? What does social responsibility even mean? According to this survey, consumers are drawn to socially responsible companies, those that show commitment to fulfilling their civc duty by aiding in betterment of society. It’s no shocker that social responsibility plays a big part in consumers purchasing decisions but companies have been slow to the race. This can be a major differentiator and a way to build and retain your customer base
In our current situation, how will you rise to the challenge? Here are a few ideas that you might want to consider.
3. Get the most out of your budget with social media ads
All social media networks provide advertising options, but that doesn’t mean you have to be everywhere. Focus on where you think your audience is more frequent and active.
The downright beauty of social media ads is that they are basically the most affordable form of advertising that we have access to in the modern world. But don’t let their affordablity distract you. It is important to have all of your ducks in a row before you start advertising. Remember, it is the ads job to get people to take the first step, then it’s your websites job to get them to convert.
Here are a few things to have together before you advertise
Once the groundwork is set, here comes the fun part – the creation of your actual ad. Will it be a photo, a video, or a story ad? To make your decisions easier, keep in mind which part of the marketing funnel your audience is in. If you want to target a new audience, they are in the awareness stage so your messaging must focus on that.
When it comes to retargeting your customers or clients that haven’t engaged with you for a long time, Facebook allows you to create a custom audience based on your existing email list, website traffic, and engagements on Facebook and Instagram, and then create an ad specifically for them. In your copy, you can include messaging like “We’re thinking of you!” or “We miss you!”. Next, use an eye-catching visual and to entice them more, you can offer them a discount for coming back.
It may be worth it to hire a marketing professional to ensure your marketing campaigns are setup, running, and optimized to their fullest potential.
A brand reflects how your clients or customers see or experience your products and services. Good branding creates trust and credibility. However, this doesn’t mean that you have to stick to it forever. Even successful brands sometimes change due to varying reasons – most commonly during a crisis. After all, in business, it’s the adaptable that survive.
Now may be the time to take a hard look at your brand and identify any areas of opportunity. Using downtime to update any assets that are not communicating the proper message will allow you to get a jump start when things begin to pick back up. This article will guide you through the elements of a brand. Taking time to step out of your business and view it from your customers perspective will give you a fresh take on what the first impression of your business is like.
5. Optimize your processes
Have you ever taken a hard look at your sales funnel? Do you even know what a sales funnel is? How long has it been since you’ve navigated your business from your customers perspective?
These are important questions that can provide invaluable answers to your business.
Pretend you are a potential customer interacting with your business for the first time on all of the outlets that that interaction can take place. Your website, your business listings (yelp, google maps, etc.) social channels, phone calls, emails, for example. Is there anything that you can make better in that interaction? Are any of your web pages slow? Are your social channels updated with the latest information about your business or are they more of just an afterthought? Do you have any un-responded to reviews? Is your phone etiquette up to par?
As you pin those items down, more opportunities will open for you to engage with your clients and customers on a personal level, grow your brand, and ultimately make a profit.
The affordable and effective creative marketing help you need
With all the other brands and news updates that you need to compete with today, you need to get people to pay attention to what you have to say. But how can you get the attention of your target audience? We hope that this article sparked some ideas on how you can reduce your overhead and generate new income during this economic downturn.
If you are interested in applying some of the above ideas and design work plays a part in them, we hope that you’d consider us for the job. Everyday we create designs assets, both graphic and video, for thousands of brands across the globe and we do so at a flat monthly rate. Our pricing model and process makes it simple and affordable for business owners like yourself to get exactly what you need to thrive.
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